Online Marketing Services
Initial Consultation: We always start with an initial (free) consultation where we will talk about your business, the current position of your online marketing and the opportunities to improve this. We will then introduce you to one of our six month online marketing start-up packages that may include some or all of the following services:
Business Development Consultations: When you’re caught up in the day-to-day running of your business, it is often helpful to have a business development professional to look at the bigger picture. We have established a reputation for quickly understanding the needs and challenges of each of the businesses we work with and proposing innovative and cost-effective solutions to help the business to grow with the help of online marketing solutions.
To reduce the cost passed onto our clients, most of our consultations happen via Skype rather than in person and all consultations are followed by a summary sent to you by email.
Brand Development: Whether you are a Dentist or a Landscape Gardening company, it is important to have a strong brand identity for any online marketing you are going to undertake. This includes a logo that will represent your business and design templates for your website and emails but also materials including business cards, compliment slips and invoices. This will ensure you present a consistent and professional image for your business. Brand development is undertaken by choosing one of our graphic designers who is a good match for your business.
Website Development: If you are a new business, you will need a website to establish an online presence and if you have an existing business, you may be interested in updating your website to enhance and extend your online profile. We have over six year’s experience project managing web development projects from simple small-scale websites to substantial web platforms used by thousands of users on a daily basis. Having identified the needs for your website, we will select a website developer or a web development team who match your requirements.
Email Marketing: Once your business has customers and a website, it’s important to be undertaking regular email marketing. Quite simply, this means sending an email to your customers and prospective customers about your products and services with perhaps a few extras along the way to encourage them to engage with your business. We can help you to set up a simple system to do this and help you to get started with the first few emails.
Social Media Setup and Guidance: Social media is an area that many traditional businesses find most confusing. Facebook, Twitter, LinkedIn, YouTube, Pinterest are just some of the social media networks that businesses can use to connect with current and prospective customers. With our online marketing start up packages, we get businesses set up on the networks that are most important for them and put clear guidance in place to show business owners how they should manage these accounts on a daily or weekly basis.
Video Presentations: One of the key requirements of good online marketing is good quality content that is published regularly on your website and to your social media networks. We have consistently found that creating short 2-3 minute video presentations that either introduce your products and services or offer advice and guidance on your field of expertise are highly effective in engaging prospective customers and providing good quality material for your website. We are able to produce video presentations for you as part of your online marketing start up package.
Online Advertising Setup & Management: During the course of our consultations, we may identify that your business would benefit from online advertising via search engines such as Google. Pay per click (PPC) advertising helps you to prominently position ads for your business when prospective clients search for something you have to offer on search engines such as Google. PPC campaigns can also be created to show ads on other websites your target customers may visit.